Independent verification for client reporting.
When the campaign underdelivers, the agency holds the client relationship. Meyppi makes sure you are the best-informed party in that conversation instead of the messenger.
The client review
It is quarter-end and the podcast campaign is up in the review deck. Twelve placements on paper, screenshots from the publisher, and a client who has started asking harder questions this year, because everyone's clients have. The strongest thing you can put on that slide is a number you did not produce yourself: placement by placement, verified from the published media, with the evidence attached.
Agencies use Meyppi audits the way audited financials get used. Not because they expect fraud, but because a number with an independent trail behind it ends arguments that a number without one starts.
The reconciliation call
You suspect an episode dropped its ad. The publisher's report says it ran. Now what.
This is the conversation the audit was built for. The report does not say "we believe the placement is missing". It says: episode EP-1044, published 14 October, fingerprinted end to end, zero occurrences of creative CR-A v1 at any offset, match count zero, alongside four other placements on the same publisher that matched cleanly. One number to argue with, and it is not yours.
In practice, the tone of these conversations changes once the evidence is on the table. Publishers fix what can be proven quickly, because proven discrepancies are cheaper to make good than to dispute.
The makegood
A makegood request with documentation gets processed. A makegood request with a feeling behind it gets a polite reply and a long queue. Every discrepancy in a Meyppi report carries the detail that makes it actionable: which placement, which episode, what was expected, what aired, and the event evidence behind the classification. Your team can attach the relevant page and move the discussion from whether it happened to what happens next.
What you get, concretely
- A placement-by-placement audit of one completed campaign, PDF for the client, CSV and JSON for your analysts.
- Classification per placement: full, partial, version mismatch, not detected, insufficient signal, or manual review, with the reason visible on the page.
- Evidence exports that survive being forwarded: every finding backed by hashes, offsets and match counts.
- A fixed fee known before the work starts, so the audit itself never becomes a line item argument.